The Growth Diagnostic

Estimate your leak

Move the sliders.

A rough sense of what's slipping through, based on typical enquiry rates for service businesses.

Monthly website visitors 1,200

Enquiries you get a month 30

Average customer value £400

Enquiries you convert 40%

Estimated annual opportunity

£0

Revenue you're likely leaving on the table each year.

Your enquiry rate—

Typical rate for your traffic4.0%

Enquiries missed each month—

Customers missed each month—

Likely first place to check Website conversion

Your traffic is already doing some of the work. The diagnostic would check whether the page, proof and enquiry path are helping visitors take the next step.

Illustrative only. Based on a 4% benchmark enquiry rate — a rough industry average, not a promise. The diagnostic replaces these assumptions with your actual numbers.

The offer

One fixed price. Know what to fix first.

Diagnostic campaign rate · limited monthly capacity

£149

A fixed-price diagnostic for clinics, trades, accountants, solicitors, restaurants, gyms, beauty and aesthetics, home improvement and local ecommerce businesses.

Credited in full. Book any work with us within 30 days and the fee comes straight off the price. Take the report and fix it yourself instead — also fine.

Priority-leak guarantee. If we cannot identify a clear priority leak, we refund the fee.

Pay £149 and start

Prefer us to check fit first? Send the basics before paying.

What's included

All four stages reviewed and scored
Your biggest leak investigated in detail
Search visibility and Google Business Profile check
Traffic benchmarked against local competitors
Website enquiry path and mobile journey review
Live response-time test on your own form
Written report with evidence, 6-8 pages
20-minute recorded walkthrough

Scope: one business, one location, up to three services.

Read-only review. We may ask for analytics access where useful, but we do not edit your website, accounts or campaigns during the diagnostic.

What happens after payment

01 / PayComplete the £149 diagnostic payment securely through Stripe.
02 / Send basicsFourdeez asks for your website, services, location and any useful read-only access.
03 / We diagnoseSearch, website conversion, response and retention are reviewed as one journey.
04 / You get clarityYou receive the report, the priority leak and a 20-minute recorded walkthrough.

If the diagnostic is not a good fit after payment, we will tell you and refund it. If we complete the diagnostic but cannot identify a clear priority leak, we refund the fee.

Anonymised example

What the diagnostic can uncover.

A local clinic was getting steady website traffic but inconsistent bookings. The diagnostic found the biggest leak was not search — it was the enquiry journey after visitors landed on mobile.

2.1% Mobile enquiry rate before the diagnostic.

5 Taps needed before a visitor could enquire.

41h Average first reply after weekend enquiries.

£18k Modelled annual opportunity from response and conversion fixes.

The clinic was visible in search, but the mobile page hid the booking path below several competing actions.
Weekend enquiries were arriving, then sitting until Monday with no automatic acknowledgement or follow-up.
The fix-first list prioritised mobile CTA changes, enquiry auto-replies and response routing before new ad spend.
This is a realistic anonymised example, not a promised result. Your diagnostic uses your own evidence.

Anonymised analytics dashboard used as example diagnostic evidence

Evidence-led, anonymised. The diagnostic uses real source material where available: analytics, search data, page checks and response timing. GA4 · search · conversion · revenue

GA4 Search Console Google Business Profile Mobile UX Response test

How it works

No mystery audit. A clear diagnostic.

You know what is being checked, what we need from you and what you get back before you decide to go ahead.

You send the basics

Your website, location, main services and any analytics access you already have. If you do not have analytics, that becomes part of the finding.

We test the four-stage journey

Search visibility, website conversion, response speed and repeat-purchase opportunities are reviewed as one customer journey, not separate marketing tasks.

You get the report and walkthrough

You receive a 6-8 page diagnostic, the biggest leak to fix first, supporting evidence and a recorded 20-minute explanation.

Access is read-only where available. Fourdeez does not make changes to your website, analytics, ads or accounts as part of the diagnostic.

What we check

Four stages. All of them tested.

We review the whole journey from search to repeat purchase, then investigate your biggest leak in detail. Every finding is backed by evidence you can check yourself.

01Search

Can they find you?

If you're invisible at the moment someone is looking, nothing else gets a chance to work.

Rankings for your main services
Google Business Profile & reviews
Visibility in AI search answers
Traffic vs local competitors

02Conversion

Do they get in touch?

Traffic you've already paid for is the cheapest you'll ever have. Most of it leaves without a word.

Where visitors land and drop out
Taps needed to contact you
Clarity of the enquiry path
Whether anything is measured

03Response

How fast do you reply?

We send a genuine enquiry through your own form and time the reply. This often reveals the fastest, cheapest improvement.

Live, timed test of your form
Out of hours and weekends
Whether enquiries get routed
Benchmarked against standards

04Retention

Do they come back?

The people who've already bought from you are the most valuable list you own. Many businesses have no clear follow-up system here.

What happens after purchase
Any follow-up or recall
Repeat pattern, where data allows
Size and health of your list

Interactive diagnostic focus

Search visibility

This is where we check whether the right people can find you at the moment they are already looking. If search is weak, every other stage starts with too few chances.

The deliverable

A report you keep. Whatever you decide.

Six to eight pages, written so a capable person can act on it without us — plus a 20-minute recorded walkthrough. Preview the structure of the report: scorecard, evidence, priority leak and fix-first actions.

Scorecard

Each stage marked as working, leaking or severe so the problem is easy to see.

Evidence

Screenshots, checks and timings that explain why the finding matters.

Priority

The first leak to fix, chosen by likely commercial impact rather than guesswork.

Actions

A short fix-first list written so you can act without needing a retainer.

SECTION 03p.4

Response evidence

Timed enquiry test — Friday to Monday

Submitted Fri 16:12 · first reply Mon 11:40

FINDING 03

A 67-hour response gap was the largest recoverable opportunity.

FOURDEEZCONFIDENTIAL

SECTION 01p.1

Growth Scorecard

Client details removed

Search52 / 100

Conversion24 / 100

Response15 / 100

Retention78 / 100

BIGGEST LEAK

Response. Enquiries were arriving, then going cold before anyone replied.

FOURDEEZp.1 of 7

SECTION 03p.6

What to fix first

Prioritised — highest return at the top

Auto-acknowledge every enquiry within 60 seconds

Route weekend enquiries to a monitored inbox

Add a second follow-up at 48 hours

Install conversion tracking on the contact form

Make phone and enquiry actions obvious on mobile

DO THIS WEEK

The first three actions address the highest-value leak before any new ad spend.

FOURDEEZp.6 of 7

REPORT PREVIEW · CLIENT DETAILS REMOVED

Reasonable questions.

Because this is a paid diagnostic, not a free sales audit. Charging for it lets us do the work properly and give you a clear view, even if the answer is that you do not need more marketing.

Then we'll show you the evidence that the four stages are performing, point out the smaller optimisations worth making, and tell you where further spend probably isn't worthwhile. You still get the report and the walkthrough.

No. The report is yours either way, and it's written so you can act on it without us. If you do want help, the fee comes off whatever you book.

About a week. Most of that is the response-time test, which needs a few days to run properly.

Your website, your main services, and read-access to your analytics if you have it. If you don't have analytics, that's usually one of the findings.

If you're pre-launch, probably not yet — we need traffic and enquiries to diagnose. If you're trading but not getting the enquiries you expected, that's exactly what this is for.

Start your diagnostic

Not sure if it fits? Send the basics first.

Use this if you want Fourdeez to check the diagnostic is right for your business before payment. If you are ready now, you can pay £149 above and start.

One business, one location, up to three services.
Read-only analytics access requested only where useful.
No website, analytics, ad or account changes are made.

Your details open as an email so you can review them before sending. Fourdeez confirms fit, sends payment details and explains any read-only access needed.

Your business isleaking customers.

Not a generic audit

One leak prioritised

Keep the report